BizBash Buzz

THIS WEEK IN EVENTS

See How Brands Are Using Virtual Proms to Engage Gen Z

Teen Vogue, American Eagle, and Jack in the Box recently hosted star-studded virtual proms for high schoolers impacted by the coronavirus pandemic. Check out the creative ways they got students involved.

How Hotels Across North America Are Opening Their Doors to Help Healthcare Workers

In a time where hospitals are more packed than amusement parks, these hotels are lending a helping hand—and vacant rooms—to healthcare workers on the frontlines of the COVID-19 pandemic.

Podcast: How This Virtual Platform Can Help Establish the New "Hybrid Standard" for Events

Antonio Trincao discusses how Youcanevent offers a robust platform that merges virtual and in-person events in innovative ways.

On the Road: 17 Eye-
Catching Ideas for Literal Promotional Vehicles

See how brands have used planes, trains, buses, and even hot tubs to promote their latest campaigns, products, and series.

SPOTLIGHT ON

Hargrove

Hargrove is renowned for creating world-class, face-to-face experiential marketing environments that showcase their clients’ stories. They are a full-service event and production company and a design and fabrication studio for custom and rental exhibits. Offering a comprehensive range of services, the company delivers customized solutions to their clients. Hargrove creates an endless variety of events, including global meetings, international conventions, multishow exhibit programs, corporate events, galas, mobile and experiential marketing programs, exhibit rentals, outdoor events, and more.

INDUSTRY NEWS

NATIONAL: This weekend, video chat app Houseparty hosted its first event series called In the House. The three-day event featured appearances by more than 40 celebrities, including Alicia Keys, Jos Andrs, Katy Perry, and Addison Rae. The app had soft-launched its video player last week for a virtual prom experience with D-Nice; it plans to host additional virtual events in the future.

Teen Vogue will host a virtual commencement on May 31. The event, presented by Adobe,
will feature appearances by Aly Raisman, Tracee Ellis Ross, Anna Wintour, Stacey Abrams, and more.

LOS ANGELES: Event production company We Crush Events has launched Party From Home, which offers virtual cooking classes, health and wellness workshops, magic shows, and more. The company is also teaming up with its audiovisual and tech partners to plan online meetings and conferences.

NASHVILLE: The Joseph, a Luxury Collection Hotel, is slated to open in August. The 297-room hotel will feature 26,000 square feet of event space, plus a spa, fitness center, and
three dining outlets. Rajesh Radke has been named general manager and Shana Lindsey director of sales and marketing.

VANCOUVER: Royce Chwin is the new president and CEO of Tourism Vancouver, effective July 13. Chwin was previously CEO of Travel Alberta.

What are you doing in your city? Email us at [email protected]

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