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| Gucci Off The Grid teamed up with The Sims 4 Community |
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In the spirit of Gucci’s vision to support young creatives and our commitment to generate positive change for people and planet, the House announces a player-made gaming collaboration focused on sustainability with custom content created for The Sims 4 community.
Showcasing the work of two custom content creators also part of the Sims community, Gucci also reveals the first digital-recreation of a sustainable fashion line—Gucci Off The Grid.
Both talents explored ways to bring to life Gucci Off the Grid for the virtual world. Known by his handle Grimcookies, the popular custom content creator recreated pieces from the Gucci Off The Grid collection, available for players who have downloaded these mods in The Sims 4.True to their original designs, hats and shoes will be available for The Sims characters to wear, while the backpacks and other accessories can be used as decorations for players to fill their builds with. Grimcookies also digitalized the Gucci Off The Grid campaign, featuring the testimonials including Jane Fonda.
Another creator, Harrie speed builds a digital counterpart of the treehouse from the Gucci Off The Grid campaign. The tree house is finished with sustainable elements, including upcycled wood, wind turbines, green-roofing, recycled furniture, and imagines the natural landscaping surrounding it, to raise awareness of the importance of including environmental decisions in everything we do.The inside of the treehouse shows Gucci Off The Grid items decorating the rooms. | |
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| Company address: Via Don Lorenzo Perosi 6, Florence, Italy 50018 | |
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