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See All 23 Grand Prix Winners From the 2017 Cannes Lions Festival Led by Fearless Girl, Boost Mobile and 'Meet Graham' By Tim Nudd The 2017 Cannes Lions festival has wrapped up, and it's time to look back at the winners as a whole, as well as some individual pieces that did well. We'll begin with a Grand Prix roundup. Some 23 campaigns took home a total of 28 Grand Prix awards this year. See them all below. Glass...
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These 5 Women Are Shaping How We View and Engage With Our Sports Heroes They talked with Adweek about using data and marketing tech to change the game By Lisa Granatstein At Adweek's Women in Media & Sports Summit, held in early June aboard the Hornblower Infinity yacht docked on Manhattan's West Side, I sat down for a panel discussion with five of the honorees from this year's Most Powerful Women in Sports list. The lively chat touched on a wide range of topics, including the...
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Danica Patrick: How Social Media and Strategic Partnerships Are Paving My Future Off the Track Let personal passions drive your brand By Danica Patrick There is something to be said for the whole "find something you love to do and you'll never work a day in your life" thing. Success takes hard work, but passion brings fulfillment from that hard work. At the start of my career, people suggested that a woman could only be a racing reporter or...
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Infographic: What Marketers Need to Know About U.S. Soccer Fans And how brands can reach this fast-growing group By Emma Bazilian Already the biggest sport on Earth with an estimated 4 billion fans worldwide, soccer has seen its profile rise dramatically in the U.S. in recent years. The 2015 FIFA Women's World Cup Final drew a record 26.7 million viewers (and generated $40 million in ad revenue for Fox), while Major League Soccer--which added two teams...
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This Twitter Thread Perfectly Illustrates Why LGBTQ Support Is No Longer Risky for Brands Same-sex marriage became legal nationally two years ago By Patrick Coffee Few would argue that American society has changed dramatically since the 1969 Stonewall riots in Manhattan's Greenwich Village marked the beginning of the modern gay rights movement. At the time of the event itself, which happened 48 years ago this week, homophobia was rampant, even in famously metropolitan Manhattan. After the riots, the New York...
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5 Must-Listen Podcast Interviews From This Year’s Cannes Lions Advice from some of today's top minds in marketing and media By David Griner CANNES, France--It can be quite the challenge to pin down anyone for a conversation amid the chaos of panels, parties and general bacchanalia at the Cannes Lions International Festival of Creativity, but somehow Adweek still managed to sit down with some of this year's most interesting attendees. If you missed any of the special daily...
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Adweek’s Rising Brand Stars and Creative 100 Take Their Bows Leading innovators in marketing and advertising honored in Chicago and Cannes By Emma Bazilian Adweek celebrates its Rising Brand Stars in the Windy City ... 1. At Adweek's Rising Brand Stars of Chicago event, sponsor Media iQ was repped by (clockwise from top left) Joe Kowan, Griffin Barra, Mohammad Chughtai, Nathan Turner, Kelsey Julius, Margee Anderson, Kristen Killeen and Rachelle Daglis. 2. Attendees toast to the evening. 3. Partygoers...
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