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Ad of the Day: Secret's Latest Stress Test Has a Transgender Woman in a Pinch Women Know Well Welcome to the ladies' room By Angela Natividad Becoming a woman is hard. There's that whole awkward adolescence, then the long canyon of negotiating space—with men, in careers, with other women. It takes a while to know who you are, to figure out ...
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Burger King Dressed Up as the Ghost of McDonald's in This Scary Good Halloween Prank Queens trick is a real treat By Tim Nudd Now this is a flame-broiled burn.
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Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million Couldn't compete with Instagram and Snapchat By Christopher Heine Vine will not be an infinite loop.
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Google Search and YouTube Drove Alphabet's Third-Quarter Revenue Growth Aggregate clicks are up, cost-per-click down By Marty Swant A year after Google spelled out its plans to evolve into Alphabet Inc., legacy products including search and YouTube continue to be the biggest revenue generators for the company.
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Laura Desmond Steps Down From Publicis Groupe The agency's CRO and former SMG global CEO won't return post-sabbatical By Katie Richards Publicis Groupe announced today Laura Desmond will step down as chief revenue officer of Publicis Groupe, effective Dec. 31, 2016.
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JW Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series Celebrity entrepreneur Bill Rancic hosts the show By Sami Main The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content.
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How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years Brands are buying into cross-platform advertising By Christopher Heine NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a ...
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