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NN/g Newsletter
New Articles

The Search Before the Search: Keyword Foraging

 

When users don’t know what keywords they need, they must do extra work to determine what their desired item or concept is called.

 

4 min read

Scenario Mapping: Design Ideation Using Personas

 

Persona-based scenarios can be leveraged to influence design through guided brainstorming workshops called scenario-mapping workshops.

 

7 min read


New Videos

▶ Starting a New UX Project

 

At the beginning of a new project, identify the level of UX effort needed, and the key deliverables you aim to produce. Identify known and missing knowledge about users and tasks to uncover gaps before they bite you.
3 min video

▶ Net Promoter Score in User Experience

 

Net Promoter Score (NPS) is a simple satisfaction metric that's collected in a single question. While easy to understand, it's insufficiently nuanced to help with detailed UX design decisions.
4 min video

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