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From consumer-facing tech trends in 'New Retail' to reducing ecommerce returns and the influence of AI – Econsultancy's Ecommerce Trends report is a must-read for any marketer selling online. Featuring insight and opinion from marketers at L’Oréal, Nespresso, Deliveroo and Mastercard Labs.
Imagine this scenario: you have just joined a major retail brand in a brand new role with the goal of leading a digital transformation across the business. The retailer has 950 stores, 771 store visits per minute and 42,000 employees; makes more than 13,600 deliveries per day; and receives 22 website visits per second.
Now that financial services giants are launching better digital offerings and better personalizing how they deliver their services to customers, the fact that they can offer more services is likely to be an asset, not a liability.
Social Quarterly: Q3 2019 Gain insight into the current social media landscape, trends and updates on various social platforms with a look at what will happen next. Each quarter this report will help to quickly surface statistics and trends you can use and react to immediately. This edition explores influencer fraud, Snap’s increased revenue, social media AR and Instagram’s ‘like count ban’.
Change Management for Marketers Best Practice Guide Get practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. This report covers how marketers can successfully navigate change within their own team, plus the role of marketing within broader organisational transformation.