Scammers are plotting to sell vacant land fraudulently | New agents: How to find your real estate niche | X tries to lure brands with new formats, live streams
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Best Practices in Sales & Marketing
New agents: How to find your real estate niche Residential real estate is a vast and diverse field with countless options for specialization. Choosing a niche helps you focus your efforts and become an expert in a specific market segment. Here's why finding your niche matters. Full Story: REALTOR® Magazine/The Lounge (10/19)
X is trying to draw brands back to the platform with a pitch deck emphasizing video formats, timeline personalization, direct messaging and live streaming, Ad Age reports. The deck also highlights a number of tools for brand safety and internal research on the subject. Full Story: Ad Age (tiered subscription model) (10/20)
Short social platform lifecycles challenge marketers Short-lived social media platforms like BeReal and Lemon8 require marketers to keep track of the landscape and adjust their strategies quickly and need close cooperation from internal teams. Laundry Service leader Jordan Fox says that the situation calls for "a lot of judgment and a little bit of predicting the future." Full Story: Digiday (tiered subscription model) (10/24)
Networking helps agent build client list among NFL athletes Cami Lincowski, a former reality TV star, has carved out a successful career as a real estate agent in Las Vegas, specializing in working with professional athletes, including members of the Las Vegas Raiders. She attributes her success to her strong networking skills and the personal touch she brings to her work, emphasizing the importance of direct communication in a digital age. Full Story: Las Vegas Review-Journal (tiered subscription model) (10/23)
Technology & Innovations
6 steps to protect your router from hackers Your personal Wi-Fi network is a prime target for hackers. To protect yours and your clients' private information, beef up your cybersecurity at home. Here's how. Full Story: REALTOR® Magazine (June 2021)
There's an age gap among consumers exercising their rights as potential subjects of data gathering, with the young taking more interest than their elders, a study by Cisco has found. Overall, about two-thirds are wary about their data being used to train AI models. Full Story: TechRadar (10/20)
Fair & Equitable Housing
Analysis: Large cost gap between buying, renting a home The cost disparity between buying and renting a home has widened, with a CBRE analysis showing that the average monthly mortgage payment is 52% above the average apartment rent. Meanwhile, new apartment construction is affecting rent growth, and Fannie Mae predicts that the multifamily vacancy rate will reach 6.25% next year, higher than the 15-year average. Full Story: The Wall Street Journal (10/22)
Legislation & Regulation
Some smaller banks downsizing portfolios Some smaller banks are shrinking their range of operations in response to a difficult third quarter and the KBW Nasdaq Regional Banking Index showing a decline so far this year. Such moves include the sale of a student loan portfolio, a departure from the auto loan space and reduced exposure to the mortgage market. Full Story: The Wall Street Journal (10/23)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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