Where Will Marketing Automation Help You?
Saving Time with Marketing Automation |
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Marketing Automation is the process that enables you, as a user, to automate and link your marketing campaigns. The results of these activities can be analyzed to improve and increase your activity with your customers. |
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These campaigns and activities are controlled by automated flows, which are available with MarketingPlatform FlowBuilder. The objective here is to plan and execute the delivery of your communications with minimal fuss. |
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If done right, you can target your customers at a time that suits you both and nurture them into loyal lifelong customers. Marketing Automation, therefore, is not only designed to save you time, but also help improve your bottom line. |
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Where Will Marketing Automation Help You? |
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The most basic function is to create campaign templates that are simple and functional, but most importantly will serve your purpose. Your target audience will be drip fed with emails enabling them to better know your brand and/or product. |
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Finding the right template is the key. Create new templates and test which ones yield better results. But do not try and reinvent the wheel. As the saying goes, “If it ain’t broke, don’t fix it”. |
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Different templates will work for different kinds of email campaigns. Whether it is a welcome flow or a post-purchase flow, always aim for consistency in tone and delivery of your message. With FlowBuilder you will be able to populate these templates with personalized and relevant content. |
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| Alex from MarketingPlatform Copywriter |
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MarketingPlatform, Nørregade 12a, 6600 Vejen, Danmark +45 72 44 44 44 [email protected] |
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