Plus, logo trends for 2021 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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First Things First
 
December 3, 2020
By Jameson Fleming
 
 
Presented By
Discovery+
 
 
 
2020 Is Satan’s Soulmate in a New Match Ad from Ryan Reynolds' Maximum Effort
 

Match created the love story we didn't know we needed until we watched these 87 seconds of bliss. Turns out Satan is looking for love, and he found it using the Match app. His lucky lady? The year 2020. It's *chef's kiss* perfect. Ryan Reynolds' company Maximum Effort is behind the ad—Reynolds joined the board of Match Group earlier this year. It's Maximum Effort's first spot for Match.

Watch it here.

 
 
 
 
 
Discovery Unveils New Global Streaming Service, Discovery+, Debuting in January

In yesterday's newsletter, we looked at the explosion of streaming services across the TV landscape and teased that Discovery Inc. would unveil the details of its Discovery+ service. Here's what you need to know:

  • It will have an ad-light ($4.99/month) tier and an ad-free ($6.99/month) tier.
  • It rolls out Jan. 4.
  • The ad-light tier will include five minutes of ads per hour.

Opportunities for advertisers: Our explainer on Discovery+ covers what advertisers can expect as five brands have already signed on.

 
 
 
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Real Estate Agencies Are a Microcosm of the Challenges SMB Marketers Face
 
Real Estate Agencies Are a Microcosm of the Challenges SMB Marketers Face
 
 
 
 
 
 
3 Logo Trends That Will Shine in 2021

One critically important logo trend we saw in 2020 and will continue into 2021 is logos will contain authentic portraiture and representation. Back in June, brands like Aunt Jemima and Uncle Ben's recognized the hurt their mascots caused and retired those logos. In 2021, you can expect brands will continue to drive inclusivity through their logos.

Two more trends: Geometry and symbolism are at the heart of the other two trends.

 
 
 
How The Queen's Gambit and the Pandemic Turned Into a Perfect Storm of Sales for Chess

In 1972, purchases of chess sets skyrocketed thanks to championship matches featuring Bobby Fischer. History is bound to repeat itself—but this time around, it's a Netflix show, The Queen's Gambit, driving the surge. According to Profitero, Amazon searches for “chess set” have risen by 857% since the debut of the show.

Comparing it to other surges: The Mandalorian triggered an avalanche of Baby Yoda doll sales, but this surge from The Queen's Gambit is different. Here's why.

More top headlines:

 
 
 
 
 
 
 
 
 
 
 
 
 
Lady Gaga and Oreo Just Announced a Monster of a Collaboration
 

Themed to her album Chromatica, Lady Gaga Oreos will be released in 2021.

 
 
 
 
 
 
 
 
 
Adweek Promos and Events
Don't Miss Elevate: Publishing
 

In a year marked by uncertainty and unprecedented change, join your peers from leading publishers, media companies and brands at Elevate: Publishing Dec. 7-9 to share trends, insights and best practices on navigating the rapidly changing world we’re living in. View the full lineup and register for free today.

 
 
 
 
 
 
 
 
Year on TikTok: Top 100 List Shares the Platform’s Highlights From This Past Year
 

Top creators, memes, music, videos and voices of change.

 
 
 
 
 
Budweiser Zero Wants to Protect You From Buyer's Remorse This Holiday Season
 

The alcohol-free beer, co-created by Dwyane Wade, launches its first holiday ad.

 
 
 
 
 
Bud Light Will Sponsor First-Ever Branded Bet in the US With FanDuel
 

Fans in Colorado can place their wagers during the Dec. 19 Denver Broncos game.

 
 
 
 
 
Multiple David Hasselhoffs Star in Pluto TV and Amazon Fire's Infomercial Spoof
 

Actor plays 9 roles in campaign to encourage ad-supported streaming.

 
 
 
 
 
McDonald's Looks Back on Lockdown From a Kid's Perspective in This Relatable Holiday Spot
 

Spot by TBWA Belgium sees a child list off all the things that suck about 2020.

 
 
 
 
 
The Strategist Doubles Down on Email to Help Guide Holiday Shoppers
 

Product review site's newsletter strategy includes daily gift ideas paired with exclusive discounts.

 
 
 
 
 
 
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