Match created the love story we didn't know we needed until we watched these 87 seconds of bliss. Turns out Satan is looking for love, and he found it using the Match app. His lucky lady? The year 2020. It's *chef's kiss* perfect. Ryan Reynolds' company Maximum Effort is behind the ad—Reynolds joined the board of Match Group earlier this year. It's Maximum Effort's first spot for Match.

Watch it here.

In yesterday's newsletter, we looked at the explosion of streaming services across the TV landscape and teased that Discovery Inc. would unveil the details of its Discovery+ service. Here's what you need to know:

• It will have an ad-light ($4.99/month) tier and an ad-free ($6.99/month) tier.
• It rolls out Jan. 4.
• The ad-light tier will include five minutes of ads per hour.

Opportunities for advertisers: Our explainer on Discovery+ covers what advertisers can expect as five brands have already signed on.

One critically important logo trend we saw in 2020 and will continue into 2021 is logos will contain authentic portraiture and representation. Back in June, brands like Aunt Jemima and Uncle Ben's recognized the hurt their mascots caused and retired those logos. In 2021, you can expect brands will continue to drive inclusivity through their logos.

Two more trends: Geometry and symbolism are at the heart of the other two trends.

In 1972, purchases of chess sets skyrocketed thanks to championship matches featuring Bobby Fischer. History is bound to repeat itself—but this time around, it's a Netflix show, The Queen's Gambit, driving the surge. According to Profitero, Amazon searches for “chess set” have risen by 857% since the debut of the show.

Comparing it to other surges: The Mandalorian triggered an avalanche of Baby Yoda doll sales, but this surge from The Queen's Gambit is different. Here's why.

More top headlines:

• Walmart Is Dropping Its $35 Order Minimum for Walmart+ Members
• NBCUniversal Forms Deeper Partnership With FreeWheel for Digital-Like Tactics
• Fast-Food Chains Are Growing Again—And a Few Are Exceeding Their Pre-Pandemic Trajectories
• Catherine Levene Named New President of Meredith’s National Media Group
• Sid Lee Promotes Vito Piazza to Global CEO

Themed to her album Chromatica, Lady Gaga Oreos will be released in 2021.

In a year marked by uncertainty and unprecedented change, join your peers from leading publishers, media companies and brands at Elevate: Publishing Dec. 7-9 to share trends, insights and best practices on navigating the rapidly changing world we’re living in. View the full lineup and register for free today.

Top creators, memes, music, videos and voices of change.

The alcohol-free beer, co-created by Dwyane Wade, launches its first holiday ad.

Fans in Colorado can place their wagers during the Dec. 19 Denver Broncos game.

Actor plays 9 roles in campaign to encourage ad-supported streaming.

Spot by TBWA Belgium sees a child list off all the things that suck about 2020.

Product review site's newsletter strategy includes daily gift ideas paired with exclusive discounts.