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| Salone del Mobile.Milano 2016: The world of quality | |
| The spotlight is on the 55th edition of the Salone del Mobile.Milano, the platform for innovation and location of choice for networking and business. Over 300,000 operators from more than 160 countries and a public of over 30,000 people on the Saturday and Sunday – will be at the Milan Fairgrounds in Rho from 12th to 17th April to visit the Salone Internazionale del Mobile along with the International Furnishing Accessories Exhibition, EuroCucina and its collateral event FTK (Technology For the Kitchen), the International Bathroom Exhibition, and SaloneSatellite. | |
| This edition is completely sold out yet again, with 207,000 m2 of net exhibition space and 2,310 exhibitors (30% of them foreign companies), 650 of them SaloneSatellite designers, reaffirming its position as the leading forum for ideas, creativity, innovation and technology for businesses, operators and visitors, showcasing the latest home living styles through advanced design trends. | |
In recognition of a product category already largely established on the American markets, from East to Far East, the Salone del Mobile is launching the new xLux section in Pavilion 3, responding to increasing demand for a dedicated venue for this type of product, showcased inside the various pavilions up till the last edition. Many manufacturers, who started off with classical or design products, have embraced this new typology, which represents a synthesis of the two categories, consisting of linear products embellished with details, finishings and warmer, softer materials; there will be a strong presence of leading fashion brands. Three collateral events dedicated to the concepts of living, classic furnishing and architectural finishings respectively, as well as a short film signed by Matteo Garrone, will complete the commercial offer: “Rooms. Novel Living Concepts”, curated by Beppe Finessi, at the Palazzo dell’Arte in Milan, within the XXI Triennale International Exhibition; “Before Design: Classic”, Pav. 15 at the Milan Fairgrounds, artistic direction by Studio Ciarmoli Queda; “space&interiors” – organised by the international architecture, design and construction biennial MADE expo – at The Mall Porta Nuova – Brera Design District: curated Migliore+Servetto Architects. | |
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