Many Qualified Buyers Opt for Used

“There’s a lot of discussion around affordability, but ultimately consumers haven’t changed what they’re buying,” says Experian’s Melinda Zabritski.

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Automaker Incentives, Including the Goofy and Arcane, Run Gamut

“There are billions of dollars of rebates out there,” says Rusty West whose company, Market Scan, tracks them all.

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Roll Out Dealership Red Carpet, Make Most of Awards

Here are four tips to help dealers leverage inventory’s award-winning status to drive more value and sales.

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RAV4 in Spotlight on Most-Seen Auto Ads Chart

In first place for the week of Feb. 11 is a Toyota spot showing a group of friends going from restaurant to restaurant in the ’19 RAV4, intent on challenging their taste buds. The RAV4 also appears in the fourth-place finisher.

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