Plus, how Haleon launched social media intelligence
| Good morning, Marketer, and keep building relationships with customers. A familiar theme, but it’s worth underlining as customer data keeps getting more valuable. That’s what struck me when news of Salesforce’s Einstein GPT unveiling broke. All these generative AI functions are tied to your organization’s CRM. The more data that sits there, the more its value can be augmented with AI. Chris Wood,
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| Partnership with OpenAI, ChatGPT Slack app and fund for responsible generative AI were also announced at TrailblazerDX’23. Read more | | |
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| The company behind Advil and other consumer brands transformed their approach to social media just in time for the pandemic. Read more | | |
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| Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences. Read more | | |
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| We can all agree that a clear view of your customer data is invaluable when it comes to campaign success. But how do we get started? Join our upcoming webinar and learn the monetary impact of data latency and how to drive your campaign decisions in the right direction. Register here! | | |
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| Here's why martech and MOps professionals should strive to develop a deeper understanding of their company's products. Read more | | |
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| Knowing ChatGPT's strengths and weaknesses can help you decide where and how to use the tool for marketing campaigns. Read more | | |
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| You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend Learn more | | |
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| But it's early days and we're still trying to envision what the future of search will look like. Read more | | |
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| Check out everything your free MarTech pass gets you, featuring two exclusive keynotes, 40+ sessions, live Q&A with Scott Brinker, interactive meetups, instant on-demand access, and more! See the agenda | | |
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