Plus, a marketer’s guide to better data quality
| Marketers may soon be able to use AI to execute complex tasks like creating personalized customer journeys. They’ll make high-level decisions and use natural language commands to prompt the AI-powered system to take care of the rest. That’s the vision with Salesforce’s Einstein Copilots, and Editor at Large Kim Davis is on the ground in Chicago with all the latest about Salesforce’s roadmap to the AI enterprise. New marketing and merchant Copilots will be connected to Data Cloud. That’s important because regardless of what ecosystem your organization uses, your data has to be tip-top. Also today, editorial director Mike Pastore provides a handy walk-through of what better data quality actually means and how to get there to ensure better marketing outcomes. Chris Wood
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