| It surprised me when Salesforce introduced Agentforce, its upgraded AI bots deemed the future of the company, last week. It seemed perfect to kick off the CRM giantâs Dreamforce confab, which started yesterday. Yet again, I should know better than to second guess Salesforce. The star spot at the convention went to Data Cloud and what the company calls the âbiggest upgradeâ in company history. Editor-at-Large Kim Davis has all the details about the upgrade and what it could mean for you. Speaking of fabulous confabs: Next week weâre holding The MarTech Conference, our free, online event where experts provide the actionable insights you want. You can register here and hereâs where to see the agenda and list of speakers. Constantine von Hoffman
Managing Editor | 