|
| |
|
|
Sales of This L’Oreal Product Rose 51% After ‘Everyday Influencers’ Promoted It Heavily on Snapchat Beauty giant is getting results with and without paid ads By Christopher Heine During Wednesday's Snap earnings call, chief strategy officer Imran Khan name-dropped L'Oreal as a brand that was reaping the benefits of his company's vertical video ads and sponsored lenses. His company, which owns Snapchat, has long espoused that the app is not really an influencer-focused platform because it doesn't want to differentiate celebrity from regular...
Read more » |
|
| |
|
| Promoted Content by DISH Media Sales | | |
|
|
| |
|
| |
|
Here’s Why Advertisers Should Target Dads With Digital Videos Before Mother’s Day Emotional spots are especially effective By Christopher Heine Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Speaking at the Interactive Advertising Bureau's annual Digital Content NewFronts insights luncheon on Wednesday, Devra Prywes, svp of marketing and insights at Unruly, offered a few statistics that show digital video may be the...
Read more » |
|
Amazon’s Alexa-Equipped Device With Voice-Activated Video Is Coming This Summer Echo Show will have the skills of the Echo with a 7-inch touchscreen By Marty Swant Amazon is finally ready to give Alexa a face--sort of. Today, the ecommerce giant unveiled the Echo Show, the next generation of its voice assistant-enabled speaker. It will come with a seven-inch touchscreen display. The Show, which is scheduled for release on June 28, will be available for about the same price as the company's...
Read more » |
|
This Health Website Is Charging Advertisers Up to $4 Per Video View HealthiNation is focused on targeted content By Christopher Heine HealthiNation only has around 1 million monthly users for its proprietary web properties, but its other numbers would more than likely impress folks from the digital advertising world. For instance, via content distribution partner CNN, the New York-based web publisher claims to regularly reach 25 million viewers. What's more, pharmaceutical advertisers, according to HealthiNation CEO...
Read more » |
|
| |
|
| Promoted Content by Rocket Fuel | | |
|
|
5 Metrics That Helped Snapchat Change the Narrative About Its Lack of Data Just a year ago, advertisers were outspoken on lack of data By Lauren Johnson This week, mobile agency Fetch will run its first Snapchat campaign for an entertainment brand using the messaging app's granular, interest-level targeting that serves ads to people based on what types of videos they have watched. Such sophisticated targeting wasn't available to marketers a year ago and reflects the mobile-messaging company's aggressive moves into the...
Read more » |
|
Instagram Launches Campaign to Promote Mental Health Awareness #HereForYou helps users find resources and support By Marty Swant Social media is sometimes criticized as a platform that breeds unhealthy comparison with friends and strangers. However, for Mental Health Awareness Month, one of the most widely used platforms is using its online community to address issues that millions struggle with every day. Today, Instagram is launching the #HereForYou campaign to help users find resources...
Read more » |
|
