The latest version of Apple’s native web browser makes it harder for any publisher with a metered paywall to drive subscriptions.
| The most recent version of Apple’s Safari browser, which began rolling out to users in late September, prevents sites from detecting when Safari visitors have the browser's private browsing mode enabled. Private browsing, like incognito mode, temporarily prevents publishers from reading or writing cookies to a phone or computer, which makes it impossible for a paywall to detect how much content a reader has consumed, thereby rendering the meter useless. Read more below. Publishers discovered a new, Apple-shaped hole in their metered paywalls. Democratic presidential candidate Elizabeth Warren has spurred a conversation on platforms’ responsibility in moderating and reviewing advertising content by running a test ad to question Facebook’s own policies. The Athletic is quickly racking up subscribers, recently crossing the 600,000 mark. Co-founder Adam Hansmann discusses the business. Publishers are increasingly focused on quality in their email lists. That means taking on the unenviable, some say nearly hopeless, task of reengaging subscribers who have gone dark. Other things to know about The agenda for the Digiday Video Advertising Summit is now live. See what we’ll explore with leaders from AT&T, GoPro, Havas and more over three days of connecting and networking. Too many marketers are failing to adjust their video ad frequency — or to search for effective video environments — in ways that actually extend reach. The result is that they're paying much more to reach audiences than they should be. Sponsored by Vevo. | | |
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howdy! | Sponsored by Bannerflow | | Survey: The future of in-house media buying | | From media buying to creative, in-house marketing is picking up steam. But is in-housing the right way to go, or are marketers taking on too much? You'll get a free $5 Starbucks gift card upon completing the survey. | | |
howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Digiday Research Report: The state of publisher-platform relations | | For publishers, managing their resource allocation and output on platforms has become a difficult game. Even as more publisher seek to make more money directly, whether through more subscriptions or direct-sold ads, many are still reliant on platforms to build audiences. | | |
| Sponsored by LiveRamp | | Webinar: How to grow revenue with first-party authentication | | New browser restrictions have made third-party cookies less accessible, but publishers now have new tools to track on-site behavior. Join the webinar to learn how to improve overall performance even as third-party cookies disappear. | | |
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