| News & Analysis for the Beverage Industry | 25-Oct-2023 |
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SPONSORED MESSAGE | | RTD Vodka cocktails and seltzers remain king | The value of the US flavored alcoholic beverage market has climbed to just under $18B. A recent survey cites Vodka as the preferred alcohol-type in the category. However, data points to flavor as more important to consumers than alcohol-type alone.... click here |
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| | RTD alcohol category to hit $40bn by 2027 | The RTD alcohol category is expected to grow by +12% in volume between 2022 and 2027, hitting $40bn by 2027 across 10 key markets, according to new data from IWSR Drinks Market Analysis. As the category matures, premiumization will be a key driver moving forward.... Read more |
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| | | | View all news headlines for: Jul Aug Sep |
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UPCOMING EDITORIAL WEBINARS | Beverage Innovation | Beverage gurus are looking to be ahead on the next big thing as they explore niche categories and push beverage boundaries. Consumers no longer want empty calories: they want guilt-free beverages that refresh, hydrate, or keep them powering through the day. Customization, personalization and functionality... |
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ONLINE EVENT | | [EDITORIAL WEBINAR] â Beverage Innovation | Join BeverageDaily on Nov 8 at 5:30 PM CET | 10:30 AM CT for our "Beverage Innovation" webinar: our panel of experts will explore evolving beverage trends from functionality and flavors to personalization and premiumization. â REGISTER NOW!... click here |
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