Hear from industry leaders on March 19th in NYC on attribution at scale, maximizing reach, verification, and more Hear from industry leaders on March 19th in NYC on attribution at scale, maximizing reach, verification, and more.
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| Fragmentation makes reaching the right audience hard. Proving impact? Even harder. At TV Disrupt 2025, 250+ senior marketing leaders will gather in NYC for iSpotâs 10th annual event to tackle these challenges head-on. Top brands like Wayfair, Experian and Paramount will take the stage to discuss how theyâre scaling attribution, maximizing reach, verifying ad impact, and more. On March 19th, hear firsthand how: | | | 1 | LG Ad Solutions is redefining cross-screen: Monica Longoria, Head of Marketing Insights, reveals new research that helps advertisers find the optimal balance of linear and OTT inventory to maximize reach, frequency, and conversions while avoiding diminishing returns. | | | | | 2 | Wayfair built a smarter media strategy: Kara OâBrien, Head of Brand Marketing & Analytics, shares how shifting beyond dependence on high-conversion networks unlocked more balanced, effective reach. | | | | | 3 | Audience Panel: Steve Hartmann, Head of Integrated Marketing at Experian, Dave Coleman, President at Ocean Media and Ben Beaty, Senior Manager of Marketing Analytics at LEGO, break down modern TV measurement and reveal their approaches to managing cross-screen reach and frequency, identity, competitive intelligence and much more. | | | | | 4 | Paramount and WBD reshaping attribution at scale: Travis Scoles, EVP of Advanced Advertising and Noelle Huynh, SVP of Measurement and Research break down how they transform attribution in a fragmented world. |
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| This is where the future of measurement takes shapeâunified and ad-first. Because what worked 10 years ago wonât cut it tomorrow. And it all comes together in NYC. Space is limitedâsave your seat today! |
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