[Roundup] What’s Driving Social Buying Trends?

How TikTok, livestreaming, and influencers impact adoption - Hi John,

Completing a purchase directly on social media platforms is a growing trend in the US and is quickly becoming a multibillion dollar industry.

According to our forecast, US social commerce earned $27 billion in sales last year. That figure is expected to more than double by 2023 when earnings will hit $56 billion.

We invite you to download a complimentary copy of eMarketer’s Roundup “Social Commerce Trends,” a collection of the latest data and marketing insights. Learn:

4 best practices for your social commerce playbook
Why retail brands are moving beyond the customer inspiration stage and mastering one-click purchases on social platforms
Existing trends, like influencer marketing, livestreaming, and more

Receive my copy. This Roundup is made possible by Emplifi.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues and peers who may be interested in social commerce trends. Thank you!

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