Roku is poised to underline a slew of industry trends with the announcement of The Trade Desk — the ad industry’s largest independent demand-side platform — as a key ad tech partner.
Additional coverage:
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers. The New York Times' sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as a result of this nearly 20% year-over-year increase. Executives from Digitas North America, GroupM, Known and Mediahub Worldwide examine streaming’s identity picture. On this episode of the Digiday Podcast, we caught up with a Nuuly exec to talk about the company's profitability, plans to maintain the momentum and bumps a changing digital marketing landscape could cause along the way. Google’s decision to delay the third-party cookie crumble once again was no surprise to marketers. As detailed in this Digiday+ Marketing Briefing, doing so again allows more time to potentially minimize the impact on advertisers.
Three things to know about Google’s latest cookie delay:
From using generative AI to create email subject lines to deploying it for predictive analytics, brands are leveraging AI to unlock customer insights and more efficient workflows.
The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
Retail media networks offer addressable, receptive-to-purchase audiences with maximized ad performance, attracting marketers and agencies as they seek cookieless alternatives.
On this episode of the Digiday Podcast, we caught up with a Nuuly exec to talk about the company’s profitability, plans to maintain the momentum and bumps a changing digital marketing landscape could cause along the way.
As publishers experience declines in traffic, slows in ad buys and pressure to maintain revenue growth, they’re focusing on diversifying revenue streams and incorporating total revenue optimization.
The proverbial can had already been kicked down the road a few times and doing so again allows more time to potentially minimize the impact on advertisers.
Roblox first teased the launch of e-commerce during November’s Roblox Investor Day, and the Walmart experience is a pilot test that will run through the month of May.
