Although marketers are already spending millions of dollars inside Roblox, the bulk of that spending goes to in-game studios building branded worlds, rather than directly to the platform itself. Programmatic ads represent a more straightforward revenue stream for Roblox.
| Although marketers are already spending millions of dollars inside Roblox, the bulk of that spending goes to in-game studios building branded worlds, rather than directly to the platform itself. Programmatic ads represent a more straightforward revenue stream for Roblox. Additional coverage: Unilever announced the distribution of its global media business to pretty much each of the Big Six holding companies: WPP, Omnicom, Publicis, IPG, Dentsu and Havas. This week’s Digiday+ Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel. As retail media grows in popularity, marketers are expecting more bang for their buck. That was the overarching theme at Digiday Media's Retail Media Strategies event held in New York City last month. Digiday+ Research analyzed how CPG startups are using pop-ups as part of their marketing strategies to test new markets and expand their reach. Share your thoughts with us following Google's trial. Take this quick survey. Sign up to receive Digiday’s Advertising Week Briefing, rounding up all the industry buzz, trends, recaps and insights from top sessions from Oct 7-10. Other things to know about The Digiday Programmatic Marketing Summit, December 3-5 in Nashville, is your chance to network with leaders from Goodway Group, OMD and more. Join us to forge valuable connections and gain insights—last chance to save is October 21. Register for this webinar on October 22 at 1 p.m. ET for tips on taking advantage of AI work management and productivity tools for a seamless, trustworthy ad sales experience. Sponsored by Slack. Marketers’ fixation on driving an uptick in sales and revenue is stronger than ever this year, and to do so, teams are leaning even further into performance marketing. Sponsored by PubMatic. | | |
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