APRIL 2, 2019

Vehicle Interest Rates Rise; Zero-Percent Becomes Rare

“We’re on the cusp of what could be a pretty dramatic shift in the market, simply because a big chunk of buyers is getting priced out,” says auto analyst Jessica Caldwell of Edmunds.

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Possible Prospects, Dynamics and Surprises This Year

In a Wards Q&A, Black Book’s Anil Goyal discusses how the auto industry might shape up in 2019.

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GMC Claims Top Spot on Most-Seen Auto Ads Chart

The GMC Sierra commercial has the best iSpot Attention Index (110) in the ranking, getting 10% fewer interruptions than the average auto ad.

David Telfer, National Manager, Lexus Digital & Social Media will show how new technologies are changing the world of marketing and customer experience. He will explore how new solutions can benefit everything from working with design data to dynamic use cases to design and engineering visualization used in the Lexus LC500 journey to market. Register today for the TLS Automotive CX Summit Series on June 18-20. $995 per Summit by 4/5. For more information call 609-216-6998 or visit: https://tlsummits.com/

Big Ram Pickups Cut Through Snow – in Las Vegas!

FCA says its heavy-duty trucks “out-power, out-tow and out-haul every other pickup available.”

Survey: Plain Talk Sells Car Technology

Brands that explain automotive technologies, such as semi-autonomous features, see better conversion, price and return-visit rates.

DrivingSales Confab Looks at Car Dealers as Disruptors

Presidents Club Keynote speaker Luke Williams, an NYU professor, will tell how dealers can transform their business before market forces do.

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