͏‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ 
Who we are

If you are unable to view this message correctly, click here

News & Analysis for the Beverage Industry24-Apr-2025
SPONSORED MESSAGE
track
Tial saves big with revolutionary juice solution
Tial saves big with revolutionary juice solution
Brazilian juice producer Tial dramatically reduced their processing costs with innovative aseptic blending. Learn how they cut product losses by 92%, lowered steam consumption by 65% and water usage by over 50%... click here
TOP HEADLINES
Reuse-refill: Can this model ever really work in the beverage industry?
While brands are keen to champion the idea of reuse-refill, few have managed to make it work effectively. Can this holy grail of beverage packaging ever succeed?... Read more
How will you buy your Heineken in 2030?
Heineken reveals top e-commerce trends: such as a move towards pickup over delivery, the growth of Heineken 0.0, and how AI will continue to shape the channel...... Read more
Chocolate and coffee fuel Nestlé sales growth
Food and beverage giant Nestlé reveals strong organic sales and positive growth forecast despite challenging market... Read more
US craft beer: How is the industry faring?
The Brewers Association reveals the latest market statistics, showing how the sector is evolving... Read more
iPRO strengthens footprint in Saudi, eyes bigger functional hydration opportunities in ME
Functional hydration brand iPRO is solidifying its presence in Saudi Arabia through a strategic partnership while looking to actively expand across the Middle East and Asia.... Read more
New beverage launches: Nescafé Espresso Concentrated, Splash Refresher and more
From coffee innovation to sparkling drink NPD, we take a look at some of the new beverages launching around the globe... Read more
Charting the decline in wine consumption
Wine consumption has been declining for years: but how severe is this decline and why does it continue in a negative direction?... Read more
US coffee data trends: Why Americans keep turning to coffee
More Americans drink coffee every day than any other beverage: and their love affair with coffee is expected to last for many decades to come... Read more
EDITOR'S CHOICE
Just Ice Tea goes from strength to strength with new flavors and national expansion
Just Ice Tea – the brand that came out of the ashes of axed brand Honest Tea – is expanding to more than 6,000 new stores in Target, CVS, Walmart and more across the US ahead of summer iced tea season... Read more
Matcha trend sends sales skyrocketing but threatens supply
Fashion, flavour and potential health benefits have boosted global demand for matcha. Can supply keep up?... Read more
ON-DEMAND WEBINARS
Innovation in low and no alcohol
The low and no alcohol category is one of the most exciting areas of beverage innovation today. Consumers want to moderate their alcohol intake: but they still want drinks that deliver on taste, flavor and experiences.
26-Mar-2025
REGISTER NOW
Adapting Appetites: Meet the GLP-1 Consumers Driving Impact
Discover how GLP-1 receptor agonists are reshaping consumer health trends and driving a surge in weight management priorities.
27-Feb-2025
REGISTER NOW
PREVIOUS HEADLINES
New beverage launches: Functional & fortified beverages
Energy drinks, hydration options, gut health soda and more...... Read more
Five top trends in functional beverages
What’s catching the attention of today’s health-savvy consumers?... Read more
How to build a beverage brand: Celsius takes better-for-you energy to mass market success
Better-for-you energy drink Celsius is a premium lifestyle brand that’s continuing to gather serious momentum across the US and beyond. How has the brand transformed itself from a niche product to mass market success?... Read more
Why it’s time for producers to dig into regenerative agriculture
Regenerative agriculture is more than a trend: it’s a fundamental rethink of how we grow, source and sell food. As pressure mounts to deliver food that does more than just taste good, food producers have a pivotal role to play... Read more
Game on: How can energy drinks meet the needs of gamers?
From e-sports professionals to amateur gamers, there’s a whole market of consumers looking for energy and focus. Can energy drinks be a game-changer?... Read more
RELATED PRODUCTS
Life is better with more fizz
Real-time CIP insights to drive operational improvements
Innovate with Nut Butters & Pastes
Clean-label browns for beverages: EXBERRY® brown shades made from caramelized sugar
"Free Newsletters for Food, Beverage & Nutrition
 Choose from more than 20 industry newsletters"
SIGN UP
To continue to receive this newsletter in your inbox, please whitelist our newsletters.
Unsubscribe | Privacy policy | Contact the Editor | Advertise with us
William Reed
© William Reed Ltd 2025. All Rights Reserved.
Registered Office: Broadfield Park, Crawley RH11 9RT.
Registered in England No. 2883992. VAT No. 644 3073 52.
www.william-reed.com