| | In praise of Marks & Spencer’s online returns UX
The venerable retailer continues to invest in a broad range of customer experience initiatives, which are bearing fruit in its clothing and homeware division.
Insights Editor Ben Davis is impressed by its online returns process. Not just "how easy it was, but the gentle prompts involved that showed understanding of heuristics and shopper behaviour." |
Five key themes from our Future of Marketing report
Senior Analyst Rose Keen looks forward and shares the five key findings or themes from the research. She examines the direction of travel within the industry and what skills may be required for those working in capability. |
Agentic AI: Join us for Digital Shift, 6th Feb
As GenAI tools morph from conversational chatbots into more autonomous AI agents, how will this impact marketing operations and execution?
Join Econsultancy’s Digital Shift webinar hosted by industry expert Neil Perkin. |
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| Transform your marketing skills with Econsultancy's Fast Track to Digital Marketing—the ultimate learning experience combining elearning, live virtual classrooms, expert Q&A sessions, and social learning. With industry experts Stefan Tornquist and Steffan Aquarone leading the way, you'll gain practical insights from two of the best in the business.
In just 8 weeks, master critical topics like email marketing, data analytics, and user experience, and start seeing measurable results in your work. |
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Agentic Marketing and Evolving GenAI
February 6th, Online, 9am & 4pm GMT
As GenAI tools morph from conversational chatbots into more autonomous AI agents, how will this impact marketing operations and execution? Join Econsultancy’s Digital Shift webinar hosted by industry expert Neil Perkin. |
The Marketing Capability Leaders Forum in 2025
January 23rd, Waterloo, London, 9am GMT
At Econsultancy HQ, we’ll be hosting our Q1 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval. |
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+44 20 7970 4322 | | Econsultancy New York
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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