Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday Dec. 26. Happy Boxing Day. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:
1.
You might rethink the conventional wisdom about aging inventory pricing after reading about the results of this analysis.
Change drives opportunity. What’s driving you? The automotive industry is changing—fast. Changing technology means innovation. Changing buyers means you need to keep up. Change is breathing new life into your life’s work. Depending on how you look at it, that’s good. Ready to change your perception about change? Start here: http://dealertrack.com/dms
2.
Yay. December results should suffice to lift 2018 U.S. light-vehicle sales past 2017’s. Check out our trending chart.
Accelerating Search Engine Marketing with AI Advancements in machine learning are already providing strong benefits in the online environment, including digital advertising. This should come as great news for automotive marketers given that the auto industry spends more on advertising than any other industry except retail. Click here to learn more!
4.
Story telling is powerful, and a good place to do it is in an automotive ad, as is evidenced by our latest most-watched winners. View the top five here.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected]. OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. Now for the legal stuff...
