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From catch-all to calibrated: A more targeted approach to pharma DTC marketing

Unlock the Power of Pharmacy Retail Media for Pharma Marketing

Pharma brands invest billions in DTC campaigns, but without audience intent alignment, much of this spend is wasted. This white paper explores how pharmacy retail media can help marketers reach patients at the right moment—boosting awareness, improving adherence, and maximizing impact.

Key takeaways:

• Leverage pharmacy point-of-purchase to capture high-intent patient attention.
• Maximize marketing impact through unique sponsorships and strategic partnerships.
• Refine audience targeting with consumer insights to improve first-fill and refill rates.