Econsultancy Pulse
Monday 26 November 2018 | View in browser
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Top story
The best digital marketing stats we’ve seen this week
In this week's stats roundup, Nikki Gilliland reveals that online retailers have increased their discounts by a third in the months leading up to Black Friday in response to slowing sales. Plus, find out how Twitter's new Christmas ad benefited John Lewis (the man, #nottheretailstore) and why 80% of publishers and marketers would outsource their data strategy.
Five examples of brands using vertical video
The week in digital transformation: P&G invests in Singapore, struggling government & the future of healthcare
Pursuing authenticity: Why podcasts are the next big influencer platform
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‘Your re-platforming journey’ considers the pros and cons of changing your eCommerce platform. The key motivators of platform change, understanding the Total Cost of Ownership (TCO), as well as a helpful platform comparison chart are included. The whitepaper is designed to give the reader a condensed handy guide on the main considerations when re-platforming. It will focus on the tough questions that you should be asking of your business, your current platform provider and the potential future provider.
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Featured Reports
Influencer Marketing 2020 
This report, published in association with Influencer Intelligence, is a detailed study surveying over 1,100 brands and agencies and 500 consumers on influencer marketing and the opportunities and challenges shaping the future of this increasingly critical segment of digital marketing.
 
Embracing Technology and Innovation in Digital Marketing – Pharma and Healthcare 
Discover how digital is transforming the pharma and healthcare industry and how organisations in this sector can better serve their customers (doctors, patients and healthcare providers) in the midst of this change. Learn about the four strategic pillars of change upon which digital transformation rests; communications, content, data and culture.
 
2018 Optimisation Report
Are you hoping to improve your conversion rates and benchmark you strategies against other businesses? Access our new report to understand what high-performing companies are doing differently, and how you can move along the path to optimisation maturity. See the types of metrics used, the nature of testing carried out and the extent to which companies are investing in it.
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Econsultancy
 
Consumers are constantly interacting with brands. But how they interact, when they reach out, and why they engage is unique to each person. Successful marketers and customer experience professionals know that having a great product or solution alone won’t bring you new business. Download this eBook to learn secrets from Acquia our partner, BORN, on delivering a successful customer experience that puts your audience first.
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Subscriber Events
Webinar: Mobile Marketing Best Practice 
November 29th: 2pm London / 9am New York
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Our Masterclasses will help you deep dive into specific complex topics, while our online course will get you up to speed with today's most important marketing principles. Book your place now.
 
Training
Creative Thinking for Digital Marketers
London, December 6
Content Strategy and Editorial Planning  
London, December 7
Fast Track Digital Transformation
London, December 12
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Latest Jobs
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Marketing Specialist
National Trust
Senior Content Executive
Brand Recruitment
Digital Marketing Executive
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Econsultancy Pulse is a round up the latest action in the world of marketing and ecommerce.
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