Niche retail media networks have spent the last few months rebranding and retooling their offerings, hoping to catch the attention and budgets of media buyers in a sea of competitors. Additional coverage: Other things to know about - Enter the Digiday Media Buying and Planning Awards to showcase your team's achievements this year. New categories include Strategy Executive of the Year, Best Use of Media Mix Modeling and more. Submit by October 25 to secure the best rate.
- As the media landscape continues to transform, the synergy between sports and streaming platforms is poised to become even more influential in how audiences interact with their favorite teams and athletes. Sponsored by Nexxen.
- Data privacy is paramount for brands as consumers are increasingly eager to take control of their data. Sponsored by Publishers Clearing House Media.
| | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Niche retail media networks have spent the last few months rebranding and retooling their offerings, hoping to catch the attention and budgets of media buyers in a sea of competitors. | | |
|
howdy! | | | | | This week’s Future of TV Briefing features an interview with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games. | | |
| Advertisement |  | | |
| | | | | As advertisers realize ad IDs are unstable, they seek refined approaches to programmatic ad buying and bid shading emerges as an advanced strategy. | | |
howdy! | | | | | YouTuber Isaiah “Wendigoon” Nichols became the latest prominent creator on Tuesday to enter the talent management business. | | |
| | | | | Most political ads are innocuous, but as controversial political content ramps up this fall, publishers will likely play Whac-a-Mole with incoming ads. | | |
howdy! | | | | | The ad tech company kicks off a “succession plan” at arguably the most critical stage in company history. | | |
| Advertisement |  | | |
| | | | | Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them. | | |
howdy! | | | | | Additions include match reports delivered within minutes and AI-generated long-form articles edited by a human editorial team. | | |
howdy! | | | | | Time CEO Jessica Sibley joins the latest episode of the Digiday Podcast. | | |
|
