Retail Media Strategies to Boost Sales
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June 20, 2023 | We thank ChannelAdvisor for advertising with us. |
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As ecommerce has evolved, so have consumers. Today, they’re savvy, discerning, and willing to research before hitting that final click to purchase.
How can you connect with purchase-ready consumers searching for products like yours — without blowing your ROAS goals?
Enter retail media, the rising star among advertising channels.
To take advantage of the opportunity, however, you need a defined, evidence-based plan. In Retail Media Strategies for the Data-Driven Seller, the experts at ChannelAdvisor, a CommerceHub company, share a multi-pronged approach to developing that plan, including: A strategy pyramid with catalog segmentation and keyword harvesting as its foundation and competitor conquest at its height.Best practices for implementation.Recommendations for getting the highest returns from retail media campaigns. Gain insight into building effective campaigns that deliver sales. |
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Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce. |
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