| Hi John,
Our forecast shows that US retail media ad spending will double over the next five years, reaching $129.93 billion by 2028.
Financial services, travel, and other industries are adapting the retail media model to leverage their valuable first-party data for targeting. To explore the trends shaping commerce media in 2025, download our roundup, “How Retail Media’s Success is Powering the Rise of Commerce Media Across Industries,” made possible by LiveRamp.
You’ll discover: - Spending trends in offsite digital media
- What’s driving financial media network growth
- The potential of travel media to reach engaged audiences
- Why context matters in non-endemic advertising
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| Sincerely,
Becky Schilling
Senior Director, Content
EMARKETER
Made possible by LiveRamp. |
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