| Know Your Audience: Understanding Today's Online Shoppers Consumers are better-informed and tech savvier than ever before and conversion funnels are becoming less streamlined. We have been researching this topic since 2017 which began with our 'Age of Amazon' report and 2018's 'The Era of Ecommerce'.
Download part three of the series to learn more: Only 31% of D2C companies were advertising on Amazon in 2017 compared to 78% that were advertising on Facebook. Over 75% of respondents use Amazon for both brand discovery and product purchase. Over half of our respondents expect social media to be the main place for their online shopping in the next 5 years. | 