Report: The state of CTV measurement, media and creative

Following a year of experimentation, CTV advertisers face new challenges and opportunities brought about by the growing market and the industry’s shift toward more privacy-forward targeting.

To spotlight how marketers are navigating CTV measurement, creative management and media buying, MNTN and Digiday surveyed nearly 80 brand and agency executives to learn how their teams are evolving their tactics. Download this new report to learn about:

Sponsored by MNTN.