Report: More renters remain in place for longer periods

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The 5 most popular styled, staged & sold blog posts of 2024 | Want your team to value feedback? Be strategic with it | Trending in 2025: Authenticity, AI and color gradients

Created for [email protected] | Web Version

January 2, 2025

Top News

The 5 most popular styled, staged & sold blog posts of 2024 In case you missed it, here are the top trending stories in home staging and design over the past year. Full Story: National Association of REALTORS® (12/30)

Best Practices in Sales & Marketing

Want your team to value feedback? Be strategic with it Your team will appreciate your feedback when it lays out clear expectations for them, praises specific behaviors that lead to success and creates "moments of genuine connection and growth," writes executive leadership coach Lolly Daskal. "Leaders who master this critical skill create measurable improvement in both individual performance and organizational effectiveness," Daskal notes. Full Story: Lolly Daskal (12/31)

Trending in 2025: Authenticity, AI and color gradients Amelia Nash looks at several brand and design trends to expect this year, including branding focused on AI- and data-driven hyperpersonalization, authentic purpose-driven initiatives and community-centric strategies. Design trends include using AI to enhance design and create dynamic brand identities, 3D and haptic-like digital experiences and color gradients being used in storytelling and cultural moments. Full Story: Print magazine (12/26)

How conversational AI is reshaping ad creation in 2025 Paid media marketers must adapt in 2025 as AI becomes integral and privacy updates challenge ad targeting. To stay competitive, key strategies should include utilizing conversational AI for ad creation, refining targeting with first-party data, optimizing for AI-driven search placements, integrating multichannel campaigns, enhancing attribution tracking and incorporating influencer marketing. Full Story: Search Engine Journal (12/31)

Real Estate Trends

Interior designers predict trends to fade in 2025 Interior designers are forecasting a shift away from several popular trends in 2025, including monochrome white, brass fixtures, industrial kitchens and fast furniture. Designers say warmer tones, sustainable materials and classic aesthetics are gaining popularity. "Sustainability is a big force propelling this trend, as people are more concerned about where they're sourcing their furniture from," says Joyce Huston of Decorilla Online Interior Design. Full Story: Newsweek (tiered subscription model) (1/1)

Invitation Homes CEO on the state of the housing rental market Invitation Homes CEO Dallas Tanner discussed changes in the housing market and the tendency for customers in the for-lease space to renew and remain where they are. Tanner also talked about the REIT's development program as well as the impact of mortgage rates and the gap between the costs of leasing and owning a home. Full Story: CNBC (12/30)

Report: More renters remain in place for longer periods A growing number of US renters are staying in their homes for extended periods, with one-third residing in the same property for at least five years, according to a new Redfin report that used 2023 data. This trend is particularly pronounced among baby boomers, with 56% remaining in their rental homes for five years or more. Full Story: GlobeSt (free registration) (1/2)

Technology & Innovations

Smart home upgrades to simplify daily tasks Upgrading to smart home devices can simplify daily tasks without complicated installations. The Amazon Echo Dot and Kasa Smart Plug Mini are easy to set up and enhance home automation. Other notable devices include the Google Nest Hub, LaView Bulb Security Camera, Ring Battery Doorbell and Amazon Smart Thermostat. Full Story: WVLA-TV/WGMB-TV (Baton Rouge, La.) (1/1)

Fair & Equitable Housing

Homelessness rises across US The US Department of Housing and Urban Development reports an 18% increase in homelessness. While veteran homelessness has decreased by 55% since 2010, overall numbers are rising. Chester County, Pa., has reduced homelessness by nearly 60% since 2019 through eviction prevention and affordable housing initiatives. Full Story: Tribune Chronicle (Warren, Ohio) (1/1)

Legislation & Regulation

Fed to conduct policy review in 2025 In addition to determining whether and how quickly to cut interest rates, the Federal Reserve will also be conducting a review of its monetary policy strategy. The Fed previously updated its framework in 2020 during a year marked by the disruption of the pandemic. Full Story: Barron's (12/30)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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