Inside: operators share their outlook for seafood sales, menu strategy, sourcing strategies, marketing tactics and more
State of the Seafood Market
An NRN Intelligence Study of 330+ restaurant leaders |
| Restaurants are turning to seafood dishes to spark menu innovation, drive sales and attract new guests, fueled by growing consumer demand for menu items that are healthful, sustainable and craveable. To understand how restaurants approach seafood on their menus, and where opportunity lies in the year ahead, Nation’s Restaurant News conducted its second annual State of the Seafood Market, surveying more than 300 restaurant operators. They shared their outlook for seafood sales, menu strategy, sourcing strategies, marketing tactics and more.
Please catch your free copy to to learn how restaurant leaders are finding new ideas and setting strategies to build on seafood’s far-reaching appeal. In this report, dive deeper into: Outlook for 2025 Which varieties of seafood are poised to grow How versatile proteins work across menu categories to control costs Techniques and flavors that broaden seafood's appeal How to leverage the benefits of sustainable seafood to drive sales |
| Land and Sea Meet on Menus Develop seafood offerings that complement common dishes featuring other proteins and position restaurant menus to leverage a familiar, popular category. View the report. |
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| Cast a Wide Net Dive deep into emerging varieties of fish and other seafood that offer new tastes to consumers and opportunities to differentiate for menu makers. View the report. |
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| Suss Out Supply Chain Issues Learn how sustainability and sourcing novel or versatile ingredients, among other challenges, affect the restaurant industry's procurement practices. View the report. |
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| Telling a Better Fish Story Formulate marketing and menu design strategies that take advantage of seafood's attributes around freshness and geographic origins that appeal to consumers. View the report. |
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