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In a competitive landscape, retailers are looking beyond their core business for profits—and digital advertising offers a potential path to growth. Following in the footsteps of Amazon’s fast-growing ad business, retailers like Walmart, Target, eBay and Kroger are getting into the game by monetizing online traffic and exploring ways to use their first-party data for targeted offsite advertising.
We invite you to download a complimentary copy of our analyst report, Retail Media Networks: How Retailers Are Building Digital Ad Businesses. In this report, you’ll gain a better understanding of the emerging space of digital retail media and key players in the market, as well as:
What critical assets are needed for a viable retail media businessReceive my copy. This eMarketer Report is presented by Merkle.
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