Fragmented data foundations are blocking the path to delivering real-time, one-to-one personalization. To stay competitive, businesses must take control by unifying their data for smarter analysis and more effective activation.

We surveyed 3,200 customer experience professionals and 8,000 consumers to discover what matters most to them regarding their personal data. Read the Adobe 2025 AI and Digital Trends: Data and Insights report to learn how emerging technology is changing data and analytics strategies for business leaders.