| There’s a clear consensus among B2B marketers about the importance of data-driven marketing. |
| Not only are B2B marketers using programmatic tools to drive their advertising and targeting, they’re also turning to data to drive their integrated marketing programs. In fact, 80% of B2B marketers use or want to use data-driven solutions that integrates ad tech and mar tech into their strategies. |
| So, how do you stack up against your competitors? |
| AdWeek and Dun & Bradstreet surveyed over 150 B2B marketers to take their pulse on the state of digital marketing. Check out the 2018 B2B Advertising & Marketing Outlook to gain a clearer picture on exactly how the B2B community will be investing and leveraging digital in 2018 and beyond. |
