RENEWABLE ENERGY NEWS April 13, 2018
Marketing basics - the four Ps; and blazing a trail for private microgrids
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| Paula Mints | April 10, 2018
Price, place, product, promotion — the four Ps of marketing are drummed into every marketing and business school student as the basics of market strategy. True…but everything is relative... |
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| Jennifer Runyon | April 10, 2018
According to Vattenfall, two offshore wind industry firsts have been achieved over the past two weeks in Scotland. On Monday, April 9 the company announced that it successfully installed... |
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| Christie Hicks | April 11, 2018
Imagine you and your neighbors have solar panels on your roofs. You want to create a mini-power grid so that your neighborhood can operate solely on your panels’ electricity, even sending... |
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| Michael Harris | April 9, 2018
A newly-commissioned hydropower project is allowing Montana-Dakota Utilities to reclaim energy it would have otherwise lost... |
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| Jeremy Hodges | April 5, 2018
Solar investments eclipsed all other forms of electricity generation in 2017 as China’s green boom accelerated. Investors worldwide plowed a record... |
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| Jing Yang and Anindya Upadhyay | April 5, 2018
A Chinese energy conglomerate and SoftBank Group Corp. signed a $930 million agreement to produce and sell solar equipment in India, a country... |
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| Lisa Ann Pinkerton | April 6, 2018
As utilities transition to cleaner energy sources and plan for increasing numbers of electric vehicles and rooftop solar panels, their need to... |
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| John Farrell | April 9, 2018
Much has changed in the national solar market since an earlier analysis of the market and policy landscape in... |
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| Mary DeFilippe | April 11, 2018
2018 is the year that Mexico’s market for clean energy certificates comes on line: a key plank in the country’s transformative and highly ambitious law ... |
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| Laureen Peck | April 10, 2018
Statistics show most Americans want to protect our air, water and land from pollution. According to a recent Reuters/Ipsos poll, more than... |
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