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How Roku Connects To The Disconnected Home

Homes are becoming more connected in many ways, but are also disconnecting from things like traditional cable TV. Roku is keeping its eye on both trends, according to Mark Ely, the company’s vice president of product strategy. Ely tells PYMNTS that more and more consumers are ‘cutting the cord’ with cable — partly as a content play and partly as a value play. Here’s how Roku aims to capitalize on the trend.