Reimagining Audience Strategy and Engagement

With the global population largely confined to their homes, there has been an enormous surge in media consumption—from streaming to gaming to social—over the past months. As consumers look for new content, media companies are thinking about how to identify and activate new audiences that both increase market share and drive retention.

Join the webinar to hear from Robert Spratlen, SVP of digital media and audience science at ViacomCBS, on his approach to audience strategy.