Hi there,
In todayâs rapidly evolving privacy landscape, businesses need more than traditional cookie banners to meet regulatory demands and foster customer trust. The shift to a holistic Universal Consent and Preference Management (UCPM) approach is revolutionizing how organizations manage data and engage with their customers. Join our our next session, Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences, to discover how UCPM enables organizations to capture, manage, and activate customer preferences seamlessly, creating opportunities for meaningful connections and compliance success. Key takeaways: Beyond compliance: See how UCPM goes further than standard Consent Management Platforms, building unified profiles that evolve from anonymous to known users. 360° customer insights: Learn how progressive profiling delivers deep customer understanding by combining cookie preferences with first-party data for a richer, more personalized view. Real-Time integration: Explore how UCPM keeps customer preferences updated across all systems in real-time, empowering permission-based targeting across marketing, sales, and service teams. Drivers of change: Understand the forces driving the transition from cookie banners to UCPM, including privacy regulations and the need to unify and activate first-party data. You can save your seat here; itâs free! Thank you, The MarTech Webinar team P.S. If you can't make the webinar, register anyway and we'll send you the video recording of the webinar later in the day!
