͏‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ 
Who we are

If you are unable to view this message correctly, click here

News & Analysis for the Beverage Industry20-Jun-2025
SPONSORED MESSAGE
track
DÖHLER – WE BRING IDEAS TO LIFE.<sup>®</sup>
DÖHLER – WE BRING IDEAS TO LIFE.®
Infuse your products with vibrant colours from natural sources. Ruby Red, Citrine Yellow, Amethyst Purple and many more: Döhler’s premium solutions deliver striking shades – naturally. Learn more... click here
TOP HEADLINES
EUDR high-risk countries revealed
After much speculation, the European Commission has unveiled which countries are ‘high risk’ under the impending EUDR regulation... Read more
Should RTD coffee be included in soda taxes?
With increasingly sugary and indulgent products on the market, the UK wants to tax RTD coffee in the same way it taxes soda. How could this shake up the RTD coffee market?... Read more
‘Brew it fair’: Fairtrade Foundation calls for action on tea
A new campaign puts pressure on the UK government to introduce a new law on human rights and environmental due diligence to protect tea workers... Read more
Comment period extended for new US alcohol labeling rules
The US Alcohol and Tobacco Tax and Trade Bureau (TTB) is inviting further comments on its new alcohol labeling rules: which could see alcohol required to carry calorie and allergen information... Read more
The gold standard: How product developers can rise to the MAHA challenge
The US’ MAHA Commission is putting weak science and vague health claims on notice. Brands must now back every bite with credible, peer-reviewed research... Read more
What exactly is an alcohol-free drink?
Many alcohol-free beers and other alcohol-free drinks still contain a trace amount of alcohol. So how much is acceptable?... Read more
California’s soda tax war reaches crucial battle in Santa Cruz
The momentum behind California soda taxes came to an abrupt halt in 2018 with the introduction of the Keep Groceries Affordable Act. But Santa Cruz defied the legislation and introduced a new soda tax: an action it is now preparing to defend... Read more
Canada U-turns on supply management policy protection
A bill that would make Canada’s supply management policy non-negotiable in trade talks is quickly progressing through parliament... Read more
EDITOR'S CHOICE
Coffee mixology, functional brews and robot baristas: Top trends from the world’s most exciting coffee markets
Global coffee markets such as Asia, Africa, and the Middle East hold huge opportunities for growth: touring these markets reveals some of the hottest future coffee trends... Read more
From superfood to superbrew: Quinoa beer sets out to shake up the beer market
Already a known as a nutritious and trendy superfood, could quinoa bring a fresh breath of life into the stagnant beer category?... Read more
UPCOMING SUPPLIER WEBINARS
Better Hydration, Better Taste: Mineral Fortification and Flavour Balance Simplified
Hydration Done Right: Unlock the next wave of fortified drinks. This webinar breaks down mineral fortification and flavour balance, showing how electrolytes, citrates and gluconates boost hydration while keeping taste clean.
24-Jun-2025
REGISTER NOW
Adapting Appetites: Keep Your GLP-1 Journey On Track
We will uncover why users discontinue their GLP-1 regiment, how Kerry’s BC30 helps support the GLP-1 journey, and how brands can step in with solutions that could make a difference.
25-Jun-2025
REGISTER NOW
ON-DEMAND WEBINARS
Innovation in low and no alcohol
The low and no alcohol category is one of the most exciting areas of beverage innovation today. Consumers want to moderate their alcohol intake: but they still want drinks that deliver on taste, flavor and experiences.
26-Mar-2025
REGISTER NOW
PREVIOUS HEADLINES
Weight-loss drugs are changing the way we drink. What does that mean for alcohol brands?
GLP-1 weight loss drugs like Ozempic, Wegovy and Mounjaro are revolutionizing weight management. But their impact is spilling over from weight-loss clinics into bars, restaurants and supermarket shelves... Read more
Trendspotting in better-for-you energy
Entrepreneurial brands are challenging the status quo and transforming the energy drink category... Read more
How to build a beverage brand: Zoa Energy on the value of ‘intrapreneurship’
Zoa Energy, the better-for-you energy drink co-founded by Dwayne ‘The Rock’ Johnson and snapped up by Molson Coors last year, reveals its growth strategy... Read more
Big investments in beverage manufacturing and R&D: Heineken, Danone and more
Where do beverage giants see opportunities in the coming years - and what are they investing in as they plan out future growth?... Read more
Study: Liquid I.V.’s Hydration Multiplier outperforms water in key hydration markers
Participants using Liquid I.V. exhibited extended hydration duration by retaining fluids for up to four hours, longer than those who drank water alone, says a new study.... Read more
RELATED PRODUCTS
Life is better with more fizz
Real-time CIP insights to drive operational improvements
Innovate with Nut Butters & Pastes
"Free Newsletters for Food, Beverage & Nutrition
 Choose from more than 20 industry newsletters"
SIGN UP
To continue to receive this newsletter in your inbox, please whitelist our newsletters.
Unsubscribe | Privacy policy | Contact the Editor | Advertise with us
William Reed
© William Reed Ltd 2025. All Rights Reserved.
Registered Office: Broadfield Park, Crawley RH11 9RT.
Registered in England No. 2883992. VAT No. 644 3073 52.
www.william-reed.com