September 19, 2019 @10AM ET / 3pm BST |
The customer knows best. And to succeed in today’s market, you just have to listen to them.
In this WWD digital event, Elaine Wheeler, Head of Digital Product Development at Marks and Spencer, and Peter Jeavons, VP & GM, EMEA at First Insight, discuss how Marks and Spencer is leveraging “Voice of the Customer” data to inform product design, selection, pricing, and planning decisions in over 50 departments across their organization.
Register now to learn how M&S has used First Insight to identify winning products – and underperformers – early in the development process to reduce markdown rates by an average of 25%. |
