Quiz: Do you recognize these famous homes? | Professional liability insurance should go beyond 'vanilla coverage' | Solve problems creatively with brain-tweaking tactics
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Best Practices in Sales & Marketing
Professional liability insurance should go beyond 'vanilla coverage' Residential real estate professionals deal with many emotional factors affecting clients and often high levels of tension, driving higher levels of professional liability claims compared with commercial real estate brokers. This article explains insurance coverage to consider for meeting a range of risks. Full Story: PropertyCasualty360 (free registration) (9/8)
Marketing professionals must fight the brain's preference for the familiar, as well as mental biases, to enhance creative problem-solving skills, writes Ulli Appelbaum, a marketing and brand strategy consultant. Appelbaum details three types of bias and discusses brain writing, negative brainstorming and two other tactics to try. Full Story: SmartBrief/Marketing (9/8)
TikTok offers brands more regional insights TikTok has bolstered its insights tool with more regional data for categories such as holidays and events, audiences and industries. The tool may prove useful to help marketers spot region-specific trends and pointers for campaign planning, writes Andrew Hutchinson. Full Story: Social Media Today (9/7)
British department store chain John Lewis is reporting a 48% increase in the sale of white sofas this year. "Last year, it was function first, with corner sofas in. This year, it was all about beautiful design," according to the retailer. Full Story: Ideal Home (9/9)
Banks offer low/no down-payment, closing cost options Bank of America, Toronto-Dominion Bank and JPMorgan Chase are among major lenders using low or no down-payment mortgages and closing cost discounts to help people access home financing in certain markets. "The downsides are that the home buyers are very dependent on further price appreciation to build a meaningful equity stake and without that, there will not be enough equity to pay the closing costs if plans change and they need to sell in the first few years," says Bankrate.com Chief Financial Analyst Greg McBride. Full Story: Fox Business (9/8)
Legislation & Regulation
Beige Book suggests "generally weak" growth prospects The Federal Reserve's Beige Book report noted a "generally weak" growth outlook, "with contacts noting expectations for further softening of demand over the next six to twelve months." Some sectors are faring better than others, with residential real estate weakening while leisure and hospitality establishments recently seeing strong performance. Full Story: Bloomberg (9/7),CNBC (9/7)
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