This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business.
If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy.
Stagwell agency Gale, Vox Media and dairy brand MilkPEP this week inked a multi-million dollar media partnership focused on spotlighting female athletes.
Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers.
While podcast networks like iHeartMedia, Spotify and PodcastOne have publicly announced plans to debut AI-generated audio translations, few have gone live yet.
This shift has been brewing for quite some time — to be precise, since about four years ago, when Google first voiced concerns about third-party cookies in its browser.
