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With Its Wall of Honor, Red Wing Is Exhibiting Worn-Out Boots and the ‘Epic Stories’ Behind Them The shoe company was inspired by true tales from real customers By Robert Klara Like any marketing chief for a major brand, Dave Schneider gets a lot of feedback from customers. But shortly after taking his job as CMO at the venerable Red Wing shoe company three years ago, Schneider noticed that many of those customers had more than just feedback to offer--they had remarkable stories about their boots....
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How Adult Swim Cracked the Code on Livestreaming to Attract Massive Audiences Interactivity and big events draw viewers and advertisers By Jason Lynch Like many TV networks, Adult Swim will be making a big splash this weekend at Comic-Con with extravagant activations and experiences for their shows like Rick and Morty, Robot Chicken and Mike Tyson Mysteries. But the network's most important Comic-Con offering will be its livestreaming video--Adult Swim will share several hours of live video each...
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