Microsoft is diversifying its advertising business with a new acquisition as it looks for ways to grow.
| From Microsoft diversifying its ad business as it continues to look for areas of growth to marketers capitalizing on documentary filmmaking's golden age, here are Wednesday's top stories. Read more below. Google, Facebook and Amazon may steal most of the limelight when it comes to their ad businesses, but Microsoft continues to quietly build its own diversified strategy. From its LinkedIn acquisition to its application of AI capabilities, Microsoft's data assets remain appealing to advertisers, according to media buyers. Newspapers are hoping to consolidate their way out of challenging circumstances. But for a group of companies that needs to transform their business models, the easy deals might not be the smart ones. Documentary filmmakers and marketers are turning to one another to help fill a need that each side faces in today’s entertainment market. Other things to know about We’ve laid out the formula for crafting a winning awards submission in the Digiday Awards Entry Guide. Download it here for insider info on how to build the perfect entry. Brands, marketers, agencies and publishers rely heavily on creative assets. We’d like to know more about your company’s creative collaboration process. Sponsored by Hightail. | | |
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howdy! howdy! howdy! | The Programmatic Publisher | | To woo brands, UK publisher alliance Ozone beefs up contextual targeting | | Publishers that are partners in U.K. alliance Ozone have begun to use tech to unify how they classify context across their combined sites, in order to make the offer more compelling to advertisers that want to scale contextual buys across numerous publishers simultaneously. | | |
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| Marketing on Platforms | | The Atlantic’s Taylor Lorenz: People like TikTok because it’s free of toxicity | | On this week's episode of The Digiday Podcast, Brian Morrissey welcomes internet reporter, Taylor Lorenz, back into the studio for a deep dive on the app that everyone is talking about, but not many understand. Here they discuss what TikTok is, what sets it apart from other platforms, and why it still has some growing up to do. |
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