Recipe for TikTok Success: Inside Fazoli’s Test Kitchen In our latest case study, senior manager for digital marketing at Fazoli, Will Hanrahan on going viral with authentic content
ClickZ Daily: March 25, 2022 |
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| Good morning! TikTok. Love it or hate it (or scroll on it for hours!) the social platform has exploded in use over the last few years with annual user numbers reaching over one billion in 2021. In our latest case study, Will Hanrahan, senior digital marketing manager at Fazoli, shares how the American fast-casual restaurant chain is going viral with authentic content. Find out how they garnered 3,000,000+ TikTok views, saw a 400% increase in performance, and landed a Shorty Award nomination for best ‘Branded Series’. This is Fazoli’s recipe for TikTok success. |
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