Recipe for TikTok Success: Inside Fazoli’s Test Kitchen A case study on content that skyrocketed numbers and a worthy award nomination
ClickZ Daily: April 19, 2022 |
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| Good morning! TikTok. Love it or hate it you can’t ignore this social media platform that now boasts over one billion users. As businesses need to be where their consumers are, Fazoli’s, an American fast-casual restaurant chain recently decided to connect with its younger audiences on TikTok. In our latest case study, Will Hanrahan, senior manager for digital marketing at Fazoli unravels the recipe behind ‘Fazoli’s Test Kitchen campaign’ that led to skyrocketing numbers and a worthy award nomination. |
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Campaigns Elizabeth Roscoe |
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| | Blockchain Joe Pulizzi How brands can use blockchain tokens to revolutionize the customer experience Read more |
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| Advertising & Promotion Daniel Tannenbaum | Sponsored Ensuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a significant impact on future growth Read more |
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| Data regulations Ann Smarty As the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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