Rebrand yourself to stand apart from others When you want to begin a personal rebranding, consider what specific problems you can solve for any company you work for, writes Hannah Morgan. Also consider whether you have exceeded employer expectations in the past and what personality traits or interpersonal skills distinguish you from your peers. U.S. News & World Report (2/15)Former marketer forms career-development initiative Claire Wasserman left the security of her job to found Ladies Get Paid, a career-development initiative based on helping women realize their value in the workplace. The organization has held town hall events throughout the US and has goals that include helping women transition to new opportunities in their careers. CNBC (2/15)
Professionals often fall short of the productivity they hope for with to-do lists because it's hard to reliably estimate how long tasks will take, writes David Kadavy. He offers tips for optimizing to-do lists, such as starting with smaller goals and organizing your activities by week instead of day whenever possible. TheMuse.com (2/14)
The Landscape
Companies expand part-time workers' benefits to foster loyalty A Mercer survey found part-time workers can receive health care benefits at 51% of respondent companies with at least 500 employees. The benefits of such a practice include boosting loyalty and appealing to more job applicants, companies say. Employee Benefit News (2/15)
When answering questions about your weaknesses at job interviews, make sure you include a solution that you plan to use to overcome it, writes Carole Martin. Meanwhile, include specific anecdotes and examples of your strengths when discussing them and avoid using vague terms that mean little to hiring managers. Fast Company online (2/16)
The Water Cooler
Rocket Lab gets closer to its first launch Rocket Lab, which has developed a method for mass-producing its Electron rockets, is preparing for its first test flight. The company, whose customers include NASA, is planning a launch from New Zealand. Forbes (2/16)
Man is not a rational animal. He is only truly good or great when he acts from passion.
